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Jane Iredale NEW Beyond Matte Liquid Foundation{27ml}

£39.95 £35.95

Jane Iredale Beyond Matte Liquid Foundation{27ml}

Application

Dispense one pump of the product. Apply a few dots across your cheeks, nose, chin and forehead. Blend thoroughly into the skin with the Blending Contouring Brush. Repeat for fuller coverage. No need to use a primer.

Benefits

  • Light to full, buildable coverage.
  • 3-in-1 – primer, concealer & foundation
  • Semi-matte, photo-ready finish.
  • Reduces the appearance of shine and creates the look of smooth, even skin.
  • Minimises the appearance of pores.
  • Suitable for all skin typesAll skin types especially combination-oily skin.For consumers who prefer a liquid foundation verses a powder to achieve a matte finish.
  •  Certified cruelty-free by the Coalition for Consumer Information on Cosmetics’ (CCIC) Leaping Bunny Program.
  • Vegan friendly, Wheat free, Soy Free.
  • The formula has been designed around ingredients that work synergistically to produce the effect of a long-wearing, semi-matte moisturising foundation that controls shine, minimises the appearance of pores, smooths skin and adjusts to the wearer’s skin tone.
    • Closest to the skin’s natural lipids
    • Hydrates & ensembles skin’s natural sebum.

    Free from: Synthetic preservatives & fragrance, talc, GMO, nanoparticles, animal products

Though matte coverage may be the most popular foundation finish at the moment, it also can be one of the trickiest to get right. Chalk it up to the fact that a silky, matte finish can be unforgiving on certain skin types (especially if your face is on the drier side). Which is exactly why is so exciting; officially available from the 26th August and retailing at £39.95 per product, the new foundation from Jane Iredale actually is formulated to help moisturise your skin, something virtually unheard of when it comes to matte coverage.

And while Xilogel sounds like something pulled right off a chemist’s shelf, the Beyond Matte foundation is made without many ingredients such as parabens, phthalates, talc, and artificial dyes, amongst others. (Additionally, the formula is completely CRUELTY FREE and VEGAN, relying on a blend of linseed and celery seed extracts called PoreTect to help tone your skin and minimise the appearance of pores.).

But even though the formula focuses on cleaner ingredients, it’s still powerful, boasting a three-in-one effect. No primer is necessary when using the Beyond Matte foundation: The product claims to act as a primer, foundation, and concealer, all rolled into one formula. Shoppers will be able to achieve medium to full coverage using the 18 shades available, with Jane Iredale noting in the product description that the foundation formula is buildable.

So, regardless of whether your skin is oily, dry, or somewhere in between, it seems like Jane Iredale’s latest addition will make it easier than ever to achieve an on-trend matte finish.

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